The Perfume Shop

innovative customer experience


rpa:group worked with The Perfume Shop’s property team on an extensive new concept transformation, to provide sensory experiences to help customers discover a new way of choosing perfume.


rpa:group undertook the provision of surveys, construction drawings, statutory approvals and PD services, with design sign elements of the stores that feature an Instagrammable chandelier with an eye-catching floral design, and the re-use of perfume bottles in displays, to highlight the in-store Bottle Recycling service.


The store experience encourages customers to browse perfume in a new, innovative, interactive way, with technology and fun at the core of the sensual experience.

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