As a global leader in alcoholic beverages, Diageo has a remarkable collection of brands across spirits and beer – and is a business built on the principles and foundations laid by the giants of the industry. Today it is synonymous with over 200 esteemed brands – both old and new, large and small, global and local – with brands sold in 180 countries at almost every price point, in every category to meet consumer demand. As part of this continued success, Diageo engaged rpa:group to develop a flexible display for Diageo’s World Class spirits offer.
The installation had to be modular to accommodate both density of display and incorporate tasting and promotional bar areas. The palette had to be striking, incorporating impactful product lighting and allowing each brand to fully stand out.
The design detailing was essential for the effective integration of impactful graphics and illumination and to maintain the continuity of the resultant spaces that are used both in-store and at temporary events.
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