Snowflake Luxury Gelato

serving happiness to gelato lovers


Snowflake Luxury Gelato, an award winning premium gelato company has six kiosks and boutiques already profitably operating across London. The brand wanted to review its concept, with a view to implementing an expansion plan that could be fuelled by its existing success. rpa:group was engaged to bring this new concept to life, which commenced with a new high profile site in London’s Westfield shopping centre and subsequent stores in the UK and the Middle East.


Drawing on traditional Italian and art deco themes, that are a genteel nod to the origin of the product, yet infused with contemporary influences, the new stores focus heavily on creating a sumptuous and evocative experience for their customers. Every fixture and fitting has been carefully considered to reflect the quality of the brand offering. The design is infused with contemporary influences; incorporating fluted bronzed glass, beautifully marbled and under-lit solid surface wrapped counters and sparkling polished internal fixtures.



The store design is an expansion of Snowflake’s core values of natural, high-quality ingredients, which guided the evolution of the brand palette, together with the personality of each individual location. Customer flow is a key consideration with the brand’s hot and cold offers. Snowflake encourages an increased dwell-time and engagement within their gelato offer, providing samples and allowing customers to discover their favourite flavours and combinations, before making their final purchases.

rpa:group have been instrumental in helping us to discover and present a fully refreshed landmark interpretation of the Snowflake experience, through the design of our new kiosk at Westfield London ”. James Mitchell of Snowflake

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