hummingbird bakery

recipe for brand potential


rpa:group have been appointed by The Hummingbird Bakery to help unlock the potential of their Brand, developing both a Brand Standard manual and store concept, and also providing subsequent updates to the International brand concept.


The Hummingbird Bakery first opened in 2004 in London’s vibrant Portobello Road, home to the world-famous market and played a huge part in launching the cupcake craze that went on to grip not only London but the entire UK. rpa:group has since worked on all of the brand’s bakeries across London: Portobello, South Kensington, Soho, Spitalfields, Islington and Richmond. The most recent Hummingbird Bakery opened in Guildford with rpa:group responsible for developing the design concept with a new approach that is much more Scandinavian with light, open and sophisticated interiors and wood elements backed up by complimentary surfaces to add texture, variation and interest.


Having delivered a series of vibrant and eye-catching stores that reflect and enhance the brand experience of their existing stores, rpa:group continue to help develop and deliver The Hummingbird Bakery brand throughout the UK, utilising our architecture, design and project management teams.

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