rpa:group was tasked to help deliver the new Ben Sherman store, providing architecture and design services, within the highly anticipated Cotswolds Designer Outlet.
The store’s striking double-height space at the front, has been fully utilised to help convey the brand’s individuality. The consistent stripe round the perimeter; gently guides the customer further into the bright store. The exposed brickwork accents ground the space and provide the backdrop to the cash desk. This feature, paired with the iconic illuminated target logo, creates a focal point from all areas of the store.
The Ben Sherman concept has fully utilised their brand timeline to influence how clients are welcomed into the store. The whole space is reflective of the brand’s updated retro & mod style aesthetic.
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