rpa:group were engaged by the popular USA ladies wear designer Eileen Fisher, to deliver design detail packages for two new London stores.
As this was Eileen Fisher’s debut in the UK, the elegant US concept was carefully and faithfully reproduced for this market, incorporating Fisher’s key tenets of simplicity and versatility. The pale walls and hanging fabric that form the canvas for the product are washed with recessed lighting, and required flawless detailing and execution to become successful. Warm timber treads and simple glass balustrades lead the customer to the next level.
The design team brought the distinctive brand to London in two key locations; Covent Garden and Marylebone High Street. The result was an environment that perfectly complements a striking range of simple, natural fashion.
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