Although the Grade II-listed coal-fired power station was decommissioned as an energy plant, it has remained an iconic London Landmark. Retailers embraced the opportunity to unveil new store concepts and one-of-a-kind initiatives, that would harmonise with the modernised industrial location.
Tommy Hilfiger’s new retail space combines men’s and women’s wear in an airy and light environment and utilises the current Sportswear concept. The nautical lifestyle is a long-time source of inspiration and is echoed in elements of the store, with minimalist clean detailing and attention to detail. Highly polished white finishes reflect light onto surfaces, mimicking light on water, while the use of light oak flooring grounds the store and walnut accents give a warmth and depth to the overall space.
The use of polished steel in the fixtures and fittings exude an air of quality and sophistication, while also allowing light to play with the space. The use of TH branded chevron rugs help to highlight key areas and bring ‘pops’ of colour, while mid-century light fixtures emphasise the classic American cool style in the brand’s heritage.
To suit the location, premium elements have been added to the design, such as the use of a light oak-lined ceiling cove with LED concealed lighting. The service hub is centrally located with a seating area, to allow the entire store experience to flow effortlessly around it.
With a strong and ongoing long-term relationship working with the brand, rpa:group’s Interior Architects were appointed to undertake all the drawings for the new store, from the initial sketch stage, through to the detailed design pack.