Tommy Hilfiger relaunches Berlin flagship

rpa:group has our helped long-term client Tommy Hilfiger with a  full refit of their existing flagship store in Berlin. Located on Kurfürstendamm, in the centre of the city, the store has undergone an extensive refurbishment and expansion to include a Tommy’s Coffee and will even include a 40-seat cinema in the near future. The 476 sq. m of retail space includes the brand’s entire menswear and womenswear ranges.

Enforcing Tommy Hilfiger’s approach to sustainability, has resulted in extensive use of EcoVero viscose, recycled polyester and Lyocell fabrics in the fixtures and fittings, while retaining the essence of the brand with the use of wood accents, minimalist white lacquered details and polished steel elements that reflect a maritime lifestyle theme. The floor is a soft oak to add warmth.

Tommy Hilfiger’s iconic corporate colours are reflected in various features such as custom-made carpets with TH jacquard and chevron. Digital elements include flat screen displays communicating special brand content and providing a link to the online world of Tommy Hilfiger.

rpa:group’s Interior Architects undertook the full detailed design pack, which  include various construction details and photo realistic renders to provide clarity on the delivery of the store.

The Berlin store opened at the end of June and is only one of a few that features the brand’s new flagship concept, which has previously launched in Paris.

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