Tommy Hilfiger part of iconic new Edinburgh landmark

Edinburgh is the UK’s highest ranked city for international visits, after London. Aside from the historical and cultural attractions of the city, the new Edinburgh St James is the city’s largest development in a generation and is anticipated to attract 20 million visitors a year. This contemporary 1.7 million square foot masterplan offers 850,000 sq. ft of retail space, with a brand-new Tommy Hilfiger store being part of the experience.

The store’s façade is full height and impactful, with large panes of glass that allow natural light to flood the interior and provides maximum visibility into the store. The Tommy Hilfiger design concept is reflected in every element of the interior. Globally recognised for celebrating the essence of classic American cool style with a preppy twist, the brand origins propel the design firmly into the future with clean and modern finishes and a bright and airy aesthetic.

The nautical lifestyle is a long-time source of inspiration and is echoed in elements of the store, with minimalist clean detailing and attention to detail. Highly polished white finishes reflect light onto surfaces, mimicking light on water, while the use of light oak flooring grounds the store and walnut accents give a warmth and depth to the overall space.

The use of polished steel in the fixtures and fittings exude an air of quality and sophistication, while also allowing light to play with the space. The use of TH branded jacquard and chevron rugs help to highlight key areas and bring ‘pops’ of colour, while mid-century light fixtures emphasise the classic American cool style in the brand’s heritage.

Narrow flashes of colour in the form of the RWB ribbon adorn flanking walls with accent colours and help to guide the customer focus towards the main hub of the store, referred to as ‘the bridge’. Here, technology plays an important role, with the use of the 32” Accessories “endless aisle” interactive screen and iPads within the bridge area, to allow further engagement and accessibility into the online world of Tommy Hilfiger.

Signifying our ongoing long-term relationship with the brand, rpa:group were appointed as Architects to take the store through all design stages, including landlord design critiques and submissions, the Scottish warrant process, and creating detailed design and construction packs. The store was successfully commpleted and opened to the public in summer 2021.

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