The project took inspiration from the Brompton Road store, which was also developed with our input. The concept of the store has been infused with a distinct LA style. The palette is very neutral with expanses of white panelling, to allow the clothes to truly stand out. The distinctive preppy and quirky look and feel of the brand is still present in the denim sections and the children’s department, with fun paper planes emanating from a large cardboard tree, around which the merchandise is displayed.
The entire store incorporates the latest technology with LED screens displaying video footage of the merchandise being modelled on catwalks. The changing rooms also boast the latest in augmented reality fitting room technology.
The entire retail space was extended from 564m2 and is now trading on 1093m2 across three levels.
To see more of our work with Tommy Hilfiger, please click here.