New anchor store in Berlin for Tommy Hilfiger

rpa:group’s architecture team has completed a new Tommy Hilfiger anchor store at Münzstrasse 21-23 in the heart of Berlin’s uber cool Mitte neighbourhood, known as the city’s hotspot for fashion and eclectic street style.

The spacious store covers two floors of 472 square metres and offers the full range of Tommy Hilfiger collections, including men’s sportswear, women’s sportswear, tailored, Hilfiger Denim, footwear and accessories.

The Tommy Hilfiger concept was adapted around the original nineteenth century building and its beautiful period characteristics, a unique setting that celebrates the brand’s “classic American cool” heritage.

As the building is listed the architecture team set out to both preserve and emphasize areas of the existing building and use the opportunity to restore original elements, such as ornamental ceilings, mouldings, ornate column heads and delicate woodwork where possible. In particular the period fireplace and wood panelling were listed elements and every attempt was made to ensure that these features worked with the building’s new interior look. In addition, just to give the whole design that extra dimension, antique brass fixtures and period seating were also sourced.

The parquet floors, where the herringbone design has become a real Tommy brand element, are new, although they do have a strong period feel that is complementary to the overall look and feel of the building.

A new staircase was added, inspired by the wrought iron balustrades revealed throughout other areas of the building. The staircase leads to the menswear section which features leather sofas and the beautiful period green glazed fireplace, which has become the focal point of the room. Altogether, the room has been designed to give the ambience of a gentleman’s club.

Many of the fixtures such as the industrial style lights are vintage and have been sourced specifically for their areas to help emphasize the store’s heritage. For example, there are two impressive doors in the changing room area that have been specially made to emulate architectural salvage. They lend a feel of shabby chic to the overall execution of the store, which is a blend of period elegance and post-industrial design.

For more information on our work with Tommy Hilfiger, please click here.

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