The Perfume Shop

innovative customer experience

brief

rpa:group worked with The Perfume Shop’s property team on an extensive new concept transformation, to provide sensory experiences to help customers discover a new way of choosing perfume.

insight

rpa:group was selected as part of the team to deliver The Perfume Shop’s extensive UK
roll-out. With a diverse portfolio of high street and mall sites it was neccessary to carry out
design feasibility before developing each store design.

result

The rpa:group team then provided the technical pack and implementation in the principal designer role.

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