Sephora

Delivering the UK's creative vision

brief

The French multinational retailer of personal care and beauty products has a global following. After an exit from the retail market in 2005 Sephora decided to make a welcome return, with a new flagship store in London’s Westfield White City Shopping Centre.

insight

With nearly 40 years of experience in retail design and delivery and a proven track record of delivering unique retail experience in Westfield centres, both in the UK and abroad. rpa:group was appointed by Sephora to provide a range of services including Design, Project Management, Quantity surveying and Interior Architecture. The initial interior concept was designed by Sephora’s Internal Architecture and Design team with rpa:design providing design support, site specific detailing, specification and interior architectural services.

result

The new 6,000 sq. ft store concept comprises a new double height glazed shopfront, iconic illuminated Sephora stripes and beautiful curved and tiered GRG ceilings with integral Illuminated coffers. The store’s internal area includes a central beauty hub, bespoke concept furniture and self-serve kiosks.  This is an elegant and unique concept, providing the perfect canvas from which to showcase the Sephora brand.

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