A collaboration between adidas Sweden with the AIK football team, resulted in one of Northern Europe’s biggest and newest fan stores. It followed the relocation of the AIK team to the “Friends Arena” – also the new home of the national Swedish football team.
Working to the client brief, rpa:group’s Architecture division created the detailed design drawings, while the design department developed the external graphics packages and bespoke furniture detailing.
The resulting retail space is spacious and modern, with large-scale graphics adorning the walls. The colour pallet of the interior was heavily influenced by the football team’s branding and heritage. Well thought out planning enables effortless customer flow, split over a ground floor and a mezzanine level, which offer the full range of branded merchandise and include a shirt printing station.
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