Tommy Hilfiger Milan gets exciting refit

With Milan recognised as a global fashion destination, an existing Tommy Hilfiger store in the heart of the city has received an exciting full refit. The Oberdan store is in an optimum location to inspire customers by delivering a fully immersive experience, which is truly representative of where this iconic brand is headed.

With a long-standing and successful relationship with parent company PVH, rpa:group’s interior architects worked alongside their internal concept and project team to provide the full detailed design pack for the store. 

The forward-thinking fashion brand views their physical stores as living and evolving assets, that adapt to meet the changing needs of consumers, for whom it consistently delivers innovative and fully immersive experiences. 

The overall space is neutral and inviting. Recessed lighting serves to create focal points, whilst subtly highlight the clothing and accessories. Wood adds warmth in the flooring and door surrounds, as well as in shelving and recessed display alcoves.  Carpeting and contemporary artwork and seating in the brand’s familiar blue and red adds colour and connects the space. 

The store links to a Tommy’s Café via a courtyard, with a spacious seating area, and selling coffee and refreshments during the day and cocktails in the evening. This space offers customers more than just a shopping experience and enhances their overall encounter with the brand and environment.

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