Various locations including Westfield White City, Brighton, Wood Green, Cork, Blanchardstown, Dublin Ilac Centre and Dublin Liffey Valley have already undergone the new concept transformation, with further locations in the pipeline. rpa:group has been working with The Perfume Shop’s property team on the scheme, with the provision of surveys, construction drawings, statutory approvals and PD services.
Design elements of the stores feature an Instagrammable chandelier with an eye-catching floral design, and the re-use of perfume bottles in displays, to highlight the in-store Bottle Recycling service.
Paul Mansell, Head of Property at The Perfume Shop, says: “We’re so excited to launch our first ever concept stores with sensory experiences to help customers discover a new way of choosing perfume. The store experience encourages customers to browse perfume in a new, innovative, interactive way, putting our experts’ knowledge at the forefront, with technology and fun at the core of the sensual experience. We can’t wait to welcome our loyal and new customers and help them to reminisce and evoke their love of perfume.”