The sorbetto utilises the goodness of seasonal fresh fruits and there is a delicious range of lactose and gluten-free choices on offer. The masterminds behind these esteemed creations, are Italian chef Paolo and his business partner Asad. With six kiosks and boutiques already profitably operating across London, the brand wanted to review its concept, with a view to implementing an aggressive expansion plan that could be fuelled by its existing success.
rpa:group was engaged to bring this new concept to life, which commenced with a new high profile site in London’s Westfield shopping centre. Forming part of Westfield’s redevelopment of their luxury food offer, Snowflake Luxury Gelato acquired a 40 sq.m kiosk in the main thoroughfare, which offers the perfect platform to launch their updated concept. Drawing on traditional Italian and art deco themes, the kiosk is infused with contemporary influences; incorporating fluted bronzed glass, beautifully marbled and under-lit solid surface wrapped counters and sparkling polished internal fixtures. Illuminated with pendent light fittings is an elegant bronze fretwork gantry, which spans the entire kiosk and incorporates the Snowflake iconography. The iconography continues at a more intricate scale on the counter face, with inlaid brass patterns and a backlit logo.
The kiosk was designed to present the colourful multitude of flavours from the bespoke chiller units, which span the main service area. The crepe and waffle preparation area is on display to the public within a secondary elevation. These two areas collaboratively bring a strong element of sensory theatre to Westfield’s busy thoroughfare.
Comments James Mitchell of Snowflake “rpa:group have been instrumental in helping us to discover and present a fully refreshed landmark interpretation of the Snowflake experience through the design of our new kiosk at Westfield London. Feedback from both staff and customers has been excellent, with the kiosk serving to provide a practical working environment while beautifully showcasing our broad product offering. We’ve always recognised the importance of environs in delivering a premium experience to our customers; rpa:group’s work has gone above and beyond in helping to define Snowflake as the place to go for luxury desserts and gelato. We look forward to continuing to work with rpa:group as we update the rest of the Snowflake estate and expand into new locations. “
