pretzel perfection…

Following our successful concept development of Pretiola (sister brand of Mr Pretzels) rpa:group’s Design team have worked on the refresh of Mr Pretzels stores in Camden Town London and Trinity Shopping Centre in Leeds.

We are also refreshing a number of kiosks in both malls and stations across the UK including the famous Bluewater complex in Kent. A stripped-back palette of raw ply and concrete define the spaces with translucent red perspex panels giving a reflective space to break up wall space. The brand’s distinctive red identity is retained, and its use is now emphasised by graphic messaging applied directly to surfaces. The preparation counter still provides the stage for the theatre of pretzel rolling which is at the core of the Mr Pretzels customer offer.

For more information on our work with Mr.Pretzels, please click here.

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