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Sephora’s triumphant UK return continues with second store

posted: 25.10.23 By Sasha Fraser, marketing executive

On the remarkable success of the London Westfield White City store that opened in March, the French multinational retailer of personal care and beauty products will continue its UK expansion with a second store, opening in November in London’s Westfield Stratford shopping centre.

With nearly 40 years of experience in retail design and delivery and a proven track record of creating unique retail experiences in both the UK and abroad, rpa:group was appointed by SEPHORA to help deliver the Westfield White City store and has been retained to provide design support and cost and project management services for the Westfield Stratford store.

Work on the new 500sqm store is underway to deliver an elegant and unique beauty playground that includes a central beauty hub and bespoke concept furniture and self serve kiosks, giving Westfield Stratford customers access to nearly 340 brands and SEPHORA’s own private label, SEPHORA Collection, in an environment that will offer unrivalled customer experience.

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