New openings for Superdrug include most northern UK store in Shetland

The world’s largest international health and beauty retailer, AS Watson Group continues to expand its UK retail presence with new Superdrug stores in Shetland and London’s Brent Cross Shopping Centre. 

The recently opened Shetland store in the capital, Lerwick is the most northerly in the Superdrug estate and is 935 miles from the most southerly store in Jersey, signifying the increased distribution and reach of the popular retailer.  This much-anticipated opening has garnered a great deal of interest & excitement among the local community.  

The new store offers an extensive cosmetics range, illuminated light boxes across skin care and bronzing, Las Vegas healthcare, a 32ft fragrance counter and illuminated tills.  Striking external signage and pink LED’s installed in the windows, make the store truly stand out on the high street.  

A Superdrug store has also opened in Brent Cross Shopping Centre, with 7,000 sq. ft of retail space delivering the Superdrug experience to North London Shoppers. It marks the final store opening for the retailer in 2023, with more anticipated in 2024.  

As part of our robust and ongoing relationship with AS Watson, rpa:group were appointed to provide Architectural, Principal Designer and statutory approvals services for both new stores.  

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