Foot Locker’s new store concept is set to revolutionise the retail experience, as it delivers an immersive, cultural and accessible premium shopping environment. With retail stores being the brand’s main focus, Foot Locker has blended innovation with a passion for ‘sneaker culture’, for the sneaker enthusiasts of Paris and beyond. Customer insights have been leveraged to create an intuitive customer journey that leads to a path of discovery and delivers an exceptional customer experience.
The resulting store boasts a bold design, enhanced storytelling and an extensive product selection, with a strong commitment to sustainability, that is aided by technological advancements. Dedicated sections at the store’s entrance highlight the latest sneaker styles and trend-forward products. A communal try-on area at the heart of the store encourages interaction among customers, and helps to promote inclusivity of the sneaker culture. The Sneaker Hub is a dedicated area that enhances customer engagement and enriches the shopping experience, by offering personalised services that include lace customisation, omni-channel ordering options and unique FLX experiences.
Foot Locker’s iconic brand ambassadors, known as the Stripers, each benefit from the help of cutting-edge technological tools to manage the omni-channel inventory, offering customers various order processing options and streamlining the in-store payment process, to deliver an optimal customer service.
With more than 25 years of experience helping to deliver stores globally for Foot Locker, rpa:group provided a range of architectural services for the new store that included detailed drawing packages & conversion of American standard details to European norms.
The new concept is anticipated to be rolled out across other key European locations.
