Flexibility and convenience are increasingly demanded by customers in both the digital and the physical worlds of retail. As designers, it is absolutely essential that... read more
Insights
chain reaction takes fast food to a new level
Fast food restaurants have built their success on one core idea: deliver the same offer no matter where you are. Where unsophisticated foods inhabited simple,... read more
Insights
“Phygital” – blending the physical and digital worlds of retail
The physical and digital world is converging to offer a blended experience to the consumer, delivered through rapidly evolving digital advancement and interior design. In... read more
Insights
why are stores being redesigned more often?
One consequence of intense competition, changing customers shopper habits and increased expectations in the retail sector, is the constant shortening of remodelling cycles. Retail brands... read more