Altogether, the store covers 2,723 sq ft and stocks men’s sportswear, men’s denim, women’s sportswear and both men’s and women’s accessories. The developers, Hammerson, set themselves the challenge of achieving a BREEAM rating of “Excellent” for the centre as a whole, and as a store, we aimed for “Very Good” which will make this Tommy Hilfiger store one of their most environmentally conscious in Europe. The store features light oak flooring and contemporary walnut and glossy white fixtures defining men’s sportswear and women’s sportswear. The walls have been activated with period Holiday magazine graphics above the fixtures, and in the womenswear department the walls have also been given 3D wallpaper look to soften the environment.Like many Tommy stores of this concept the central zone of the store acts as a ‘bridge’ between menswear and womenswear. We have used factory windows to frame this central zone which also houses check out facilities and acts as a customer help point.
The rear wall of the menswear section is finished off with tiles which has the iconic horizontal red and blue Tommy Hilfiger stripes to form a back drop to the Hilfiger denim division. This is a quintessentially masculine look and a strong counterpoint to the womenswear section. Floor to ceiling perpendicular fixtures have been used to break up the overall space and to create a visual transition from sportswear to Hilfiger Denim at the rear of the store. In addition, Jacquard rugs have been used to soften the overall look. Lightboxes at both ground and first floor accentuate the double height external facade and the 3D T and H letters, which are LED lit, seem to float in the first floor windows giving Tommy a very strong standout.