Airport lounges are transforming – let us help you with yours

Business travel can be dreary and time-consuming and airlines, airports and other institutions are increasingly seeing the value of investing in better airport lounges to help make this experience more enjoyable, which attracts repeat business and enhances profitability.

Airline lounges have been around for a while, offering a place of respite, some light refreshment and internet access away from the hustle and bustle of the terminals, but opportunities are afoot to make these lounges destinations in their own right —think fully-stocked bars, spa services, gourmet meals, private TSA and immigration, and being chauffeur driven across the airfield to your flight.

We are also seeing a different design approach, with what were previously rather mundane spaces, now being approached by designers in the same way that a high-end residential or hotel concept would be. They are gearing towards creating more unique and personal atmospheres, with design elements that are not generally seen in commercial projects.

As travellers prefer a sense of the location they are in, consideration is increasingly being given to the design of lounges, to embody local flavours, rather than being identical around the world. As an example, last year’s winner of the Priority Pass Annual Lounge Awards was Club Kingston at Jamaica’s Kingston Norman Manley International Airport, which includes artwork and décor sourced from across the island, as well as traditional Jamaican food and drink.

Lounge buffets are also getting makeovers, with more stations manned by chefs and an increase in grab-and-go selections, or fine cuisine from a made-to-order menu. For those travellers with more time on their hands, options for distinctive dining are also on the increase.

When it comes to technology, airports have fast become some of the most technologically advanced buildings in the world, with biometric enabled self-service check-in facilities and apps that help navigate airport processes. Airport lounges are moving into the digital field too with the likes of Etihad, Emirates and Aviapartner introducing VR entertainment technology. More than a form of entertainment, these airlines anticipate that this type of technology will enable more personalised end-to-end solutions and an enhanced user-experience.

The introduction of premium lounges is not limited to airlines; and we are seeing a wave of independent lounge programmes being launched all over the world.

rpa:group has extensive experience in terms of designing and project managing various types of Airport experiences. From First and Business class lounges to Retail, Restaurants, Airline check-in and Security combs and more, we are the ideal partner for your next airport lounge project. If you would like to know more, or need our help, please get in touch.

Why hoteliers should be refurbishing during a pandemic

This is when operators who have planned for a refurbishment scheme have the upper hand. One of the key factors when undertaking works is to avoid disturbance to guests.  With many hotels now at low or zero occupancy, disruption is at a minimum and works can happen more quickly and efficiently.

The government is currently assisting the hospitality industry by helping with staff costs, and this support offers an added reason why hoteliers should be using this time to carry out refurbishments, if they can afford to – it’s as simple as that.

Having a strong procurement plan and committing to a programme with realistic deliverables and timescales is essential. This is where it is prudent to obtain the support of an experienced Project Management and Cost Management team. After all, there is no point in undertaking a rejuvenation scheme if it becomes sabotaged by spiralling costs and unnecessary delays.

Thinking ahead, what customers will need more than ever is reassurance that the hotel they are checking into is a safe place to stay. Aside from reconfiguring guest flow and ensuring communal spaces adhere to social distancing guidelines, some operators are installing thermal CCTV systems, where cameras can take up 30 people’s temperatures as they walk through the door.  Guests are also more likely to spend increased amounts of time in their rooms, where they feel more secure and so these need to offer more than just somewhere to sleep. This could require repurposing areas of bedrooms, for the provision of adequate working facilities. Other increasingly important criteria will include proper entertainment, fast and reliable Wi-Fi and up to date technology.

So, whether hotel operators can embark on large-scale refurbishment schemes, or a series of small but important upgrades, they should be using this time to implement these, ready to entice and reassure future guests when normal travel resumes.