Under Armour is recognised as a global brand that offers a range of footwear, sports and casual apparel. This success has seen a demand for an increase in store numbers, with the brand expanding into new locations, which include London, Amsterdam, Liverpool and Dublin.
The Amsterdam store required an existing double volume retail space to be separated, with Under Armour taking the ground floor. The Liverpool store is Under Armour’s first new concept store in UK and requires a complete fit-out including a new M&E system, tiled flooring and a striking double height shopfront. The store in iconic Battersea Power Station, has a striking one-off concept with glass on all four sides. Creative installations are integrated with the spaces to generate striking visual environments.
The concept for the new stores is strongly focussed on delivering the ultimate brand user experience through the use of new technologies, and a focus on digital connectivity.
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