a single shop-in-shop environment


Arcadia’s Outfit concept brings the solo stores and individual brand assets into a single shop-in-shop environment, that allows shoppers the convenience of purchasing from Arcadia’s collection of high-street fashion brands, all within a purpose built shopping space.


rpa:group worked alongside Arcadia’s in-house design team, providing architectural services that included coordinated construction packages, approvals and onsite support as part of a large scale roll-out of Outfit stores across the UK.


Although sharing a large retail space, considerate planning of the layout is required in order to showcase the individual retail offerings. The space is further enhanced and defined by visual displays, fixtures and fittings synonymous to each brand – creating distinct “zones” to ensure clarity and define the customer journey.

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