Heidi Klein was established in 2002 by Heidi Gosman and Penny Klein. Their beautifully crafted and timeless swim and resort wear, is renowned for its quality and understated style, that is designed to last and to make women feel both supported and beautiful. From its inception as a single Notting Hill store, it has since grown into a UK heritage brand, with a global following with physical stores, concessions and a strong online presence. The decision was made to open a pop-up at Bicester Village designer outlet shopping center in Oxfordshire.
rpa:group was appointed to help deliver the Bicester Village store. Utilising our understanding of the tight timeframes usually associated with pop-up stores, our design studio worked closely with our client and contractors to bring this to completion in just two weeks, overseen by our Project Management division.
Even as a compact space, the resulting environment is bright and airy, allowing the product to be the main focus. The bespoke fixtures are a soft gold colour to compliment the branding and were designed, underwent landlord approvals and manufactured within an incredibly tight schedule. Wicker baskets offer storage solutions for merchandise and lend a beach feel to the atmosphere, while the use of green palms adds freshness and vibrancy.
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