Fruition Properties

merging heritage and luxury


49 Bassett Road is a distinctive period building that required transformation into five luxurious apartments and an upmarket house. Fruition Properties, an award-winning house builder focused on developing design-led properties within London appointed rpa:group as lead architect, on all phases from planning to completion.


The development is in one of the first designated conservation areas in the Royal Borough of Kensington and Chelsea, and serves as a significant reminder of London’s proud architectural heritage. As it is surrounded by Victorian and Edwardian properties, the original facade of 49 Bassett Road had to be retained and restored.

Behind the Victorian facade, the interiors of each apartment and the associated house have been designed to an exceptional standard, featuring expansive open-plan living spaces and high specification throughout. Kitchens are bespoke and contemporary in style, while each master bedroom features a luxurious en-suite and adjoining dressing area. Refined details include feature glass and timber staircases, as well as cornicing with LED lighting. The development also includes an internal passenger lift and many of the apartments have private outdoor spaces.


While careful consideration and attention to detail has been given to fully accommodate modern day living requirements, elegant traditional elements have also been retained. These include bay windows, high ceilings, vintage style entrance tiles and a communal staircase, with wrought iron balustrades.

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