Spanning 2,850 sqm, the store typically handles more than 35,000 transactions per week and more than 15 million passengers pass through the terminal every year. The refit was carried out to improve navigation and product range within the retail space. The new 506.32 sqm liquor area features one of two “Contentainment” screens and “expo” spaces, with the second located in the new beauty hall. T5’s Contentainment space comprises overlapping HD screens, synchronised with an LED surround made from 200 high resolution LED tiles, floor and ceiling lighting, and audio to create “immersive” experiences for passengers.
A Concierge service is also available within a specially designed counter under a bespoke crystal chandelier, to assist customers with their purchases. The impressive beauty hall boasts a number of new changes that will excite travelers with the introduction of many new names in beauty to meet the demand for the latest and most desirable “on trend” brands from Heathrow’s style conscious shoppers.
In keeping with the focus on customer experience and service, the beauty area offers a range of complimentary express beauty treatments, including new make-up looks, skincare consultations, mini facials and massages. As one of the world’s busiest airports, work needed to be undertaken in phases and at night so as to have minimal impact on passengers in transit. Strict management of schedules and time frames, and careful control of works by our Project Managers was paramount to achieve this. Such was the success of this project, that all future WDFG developments will now be modeled on the T5 retail space.
To see more of our work with World Duty Free Group please click here.
