The stores are located in London’s Cheapside and Chelmsford in Essex respectively. The Essex store is in the busy High Chelmer shopping centre, having taken over the space previously occupied by HMV and it is located directly opposite its competitor, Boots.
As part of our long-standing relationship with owner of the Superdrug brand, AS Watson, rpa:group was tasked with working alongside our client to deliver the new stores, providing a range of Architectural and PD services.
Both stores will give their customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances and Superdrug’s own-brand cosmetics range, Studio London. They also each feature a beauty studio, where customers can access professional treatments at affordable prices, without needing an appointment that include eyebrow, lash, nail and piercing services.
These stores form part of an ambitious expansion plan for the retailer, since it announced that it is set to open in 25 new UK locations, as it celebrates its 60th year of trading.
