We talk pop-ups at the forthcoming retail design expo 2016

Partnering with our client Foot Locker, we have been invited to join other experts in the field for a panel discussion on lessons from a pop-up stores strategy.

Drawing from our fresh and relevant experience, most notably on Foot Locker’s Sidestep and Runners Point brands that we helped evolve in Europe, we will be covering top tips on how retailers can open their own pop-up store, the benefits for small (independent) brands versus big brands and overcoming the challenge of designing quickly and creatively to a tight budget. We will be sharing our own examples of how we have delivered memorable shopping experiences that also tell the brand story and deliver ROI.

The discussion will take place on Wednesday, March 9th 2016, 12:10 – 12:50 at the Retail Design and Branding Conference Theatre 1.

Since its inaugural launch in 2015, the Retail Design Expo has been quickly recognised as a leading annual event in Europe, for innovation and inspiration in all things retail, including retail design, marketing, visual merchandising and shop-fitting from around the world.

rpa:group is exhibiting on stand D50 at the event.

For more info and to register for this free event, visit www.retaildesignexpo.com.

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