Seeking to bridge the gap between fashion and luxury, the new concept gives customers both an inspirational and glamorous retail experience, with the growing male interest in lifestyle accessories also being considered.
The resulting store design is modern, inclusive and gender neutral, with a monochromatic palette and a glossy aesthetic. Flexible and modular layouts accommodate different brands alongside each other and can then be relocated to allow for flexible content display. Located across the UK, each store required the delivery of the new concept design, which needed individually evolve around each unique shop front. However unlike the other stores, the store in Southampton saw the new boutique.Goldsmiths concept being simultaneously incorporated with Aurum’s Goldsmiths brand, into one retail space that offers the full range of products for each brand.