With a long-standing relationship with Foot Locker that spans more than 25 years, during which time we have helped deliver multiple stores worldwide for the brand, rpa:group has helped Foot Locker to open its largest UK store, by providing a range of architectural services that included detailed drawing packages & conversion of American standard details to European norms.
The new store will be recognised as the brand’s UK flagship, and sees the launch of the retailer’s latest ‘Re-imagined’ concept. Birmingham was specifically chosen for this, because it is seen as a city steeped in culture, energy and style, which is well suited to the Foot Locker brand ethos. The new concept creates a “next-level experience” for sneaker enthusiasts, through exclusive product offerings and immersive services, offered within a truly experiential retail environment.
The new store incorporates three designated permanent areas, that have been designed to truly enhance the entire customer journey. The Sneaker Hub is a central element of this, and offers in-store customisation and cleaning services, enabling customers to personalise and maintain their footwear. A dedicated tunnel space features Foot Locker-exclusive products and limited releases, and a state-of-the-art try-on area offers an upgraded and interactive fitting experience.
The new Birmingham flagship store goes beyond being purely about retail, and will become a destination for all passionate sneakerheads, offering exclusive products, immersive experiences and exciting events, which will make it an exciting and all-encompassing space, where culture and community come together.
