delivering Alo Yoga’s London expansion

The luxury activewear brand is a favourite among celebrities such as Taylor Swift and Kendall Jenner, and is set to make an even greater impact in London, with new stores opening on the Brompton Road and Covent Garden respectively.

Founded in Los Angeles in 2007, Alo Yoga offers a stylish and comfortable selection of high-end activewear and loungewear, that is versatile and can be worn from studio to street, as well as offering a range of accessories and wellness products.

Having already successfully established a store on the King’s Road, the impressive expansion plans for the brand has seen this followed by a newly opened store on Regent Street, and a third London store located at 75 Brompton Road. Positioned over two floors, the 6,700 sq. ft the Brompton Rd store opened its doors to customers in September.

With 40 years of delivering retail environments for some of the world’s most iconic brands, rpa:group was retained by Alo Yoga to help realise their vision by providing a range of Architectural services for the new stores, working closely with their internal teams both locally and in the USA and with their chosen contractors.

We have also been retained to help with Alo Yoga’s new Covent Garden Store, which is set to open later this year. With works currently on site, the 5,000 sq. ft store will span an impressive three floors and is located at the junction of the popular and central Neal Street and Earlham Street, in the Seven Dials district of Covent Garden. The project is not without challenges that are being worked through , in that it is a unique Grade 2 listed building in an historic setting.

On the success of its UK growth, Alo Yoga has also set its sights on introducing its iconic athleisure range to The Republic of Ireland, with a new Dublin store in development, which is due to open later this year, and which rpa:group is also proud to be helping to deliver.

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