As part of our long-standing relationship with owner of the Superdrug brand, AS Watson, rpa:group was tasked with working alongside our client to deliver the new store, providing a range of Architectural and Principal Designer services.
A vacant retail unit was transformed into a vibrant, engaging and high-impact retail space that strongly demonstrates the Superdrug brand, and offers a fully extended range of health and beauty products, toiletries, beauty treatments and luxury fragrances, and includes a Beauty Studio that provides threading, nail treatments, piercings and nail health checks.
The spacious new location represents a key part of Superdrug’s continued investment in bricks and mortar retail, providing an even broader selection of products and services to local customers.
