Saltrock

a playful, laid-back aesthetic

brief

rpa:group was tasked to help deliver the new Saltrock store within the highly anticipated Cotswolds Designer Outlet, providing architecture and design services.

insight

Saltrock are passionate about living life in the moment and reconnecting with the outdoors. The brand’s character was effectively portrayed through the use of reclaimed wood in various finishes in what was a white-box fit out.

result

Saltrock are passionate about living life in the moment and reconnecting with the outdoors. The playful, laid-back aesthetic of the store conveys the surfer ethos, to ensure that customers are inspired, regardless of whether they are living inland or by the coast.

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