As a globally successful family-run business for 40 years, Specsavers strives to provide the best value optometry, audiology and other healthcare services, and operates across the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand.
The new store provided a good opportunity to showcase the brand’s latest concept, with features such as a new shopfront design and signage. Internally there is a striking welcome wall and illuminated shelving and mid floor units to display the merchandise. Wooden slat panelling softens and adds warmth and texture to the space. The store also includes various digital screens and graphics to enhance engagement.
Having worked with Specsavers to help successfully deliver various stores, rpa:group was tasked with working alongside Specsavers internal design teams to deliver the new store, by providing Interior Architecture services, which included creating the architectural drawings pack.
The new Dublin store forms part of an ongoing roll-out for the brand, which is currently planning to update other select stores in major retail locations with the new concept.
