hummingbird bakery

recipe for brand potential

brief

rpa:group were appointed by The Hummingbird Bakery to help unlock the potential of their Brand, developing both a Brand Standard manual and store concept.

insight

The first store developed being Frying pan alley, in London’s Spitalfield Market. rpa:group were responsible for developing the design concept and creating the fourth London based American style bakery for The Hummingbird brand. We also managed the project from the initial design through to completion.

result

Having delivered a vibrant and eye-catching store that reflects and enhances the brand experience of their existing stores, rpa:group were retained to develop and deliver The Hummingbird Bakery brand throughout the UK & Internationally.

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