the white company

increasing the retail presence

brief

The White Company opened its first store, in Chelsea’s Symons Street, in 2001. rpa:group were tasked with the design and project management for this fashionable brand.

insight

The first store opened in Harrogate with huge success, followed closely by Cheltenham, and Cambridge and London’s White City.

result

The new stores brought the brand’s retail presence up to 20 outlets across the UK with further expansion meaning a total of 49 stores to date.

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