tk maxx

developing retail concepts

brief

In an ever competitive market, TK Maxx continually strive to develop their brand image, exemplified by the Nottingham flagship store. In this project rpa:group was asked to develop the existing concept to incorporate key features aimed at enhancing the customer experience.

 

insight

These included the four storey atrium sculpture and the core circulation feature. rpa:group’s continuing high profile in the retail design market and our multidisciplinary staff promote an integrated approach as a lead consultant for TK Maxx.

result

rpa:group’s intimate brand knowledge, design flair and expert technical ability enables TK Maxx to continue to develop their retail concepts throughout the delivery process.

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