samsung

360 degree synchronicity

brief

The rpa:group’s Project Management team was engaged by the Carphone Warehouse to coordinate and oversee the delivery of the new Samsung “experience” stores across the UK.

insight

This required working closely alongside the client and being given a 360 degree responsibility to complete the project on time and within budget, and ensuring that all 9 stores opened on the same day. All “experience” stores have a premium look and feel, with brushed metal tables and a striking and vivid colour scheme that strongly reflects Samsung’s branding.

result

The location of the stores included; London, Manchester, Bristol, Bradford, Cardiff, Bournemouth and Newcastle and join numerous other stores already opened by Samsung in Europe.

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