byford london

triumphal return for Queens Award Winner

brief

Our team undertook the concept design and project management of the new flagship, off London’s discerning Bond Street.

insight

The architectural motif is one of iconic timber paneling, suggesting a base in heritage with a thoroughly contemporary treatment. The store is a fusion of heritage and contemporary styling, creating a classic timeless feel, with a confident modern twist.

result

rpa:group successfully delivered the first stand alone store in England for international menswear brand Byford London, having created a store that embodies the quintessential quality and values of the brand and the great tradition of tailoring.

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