adidas originals

connecting with the neighbourhood

brief

rpa:group has been involved in the concept development for numerous adidas Originals flagship stores across the globe.

 

insight

The store designs are based around the adidas ‘global neighbourhood’ concept, which celebrates the best features of the retail space and incorporates elements that make it distinctive. In each instance, local artists, sculptors and photographers were invited to create elements for the interiors of the stores, lending a truly bespoke, yet familiar element to these.

result

Each store is able to reflect its unique neighbourhood location, which enables it to resonate with the landscape and the people, of the city in which it is located.

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